Real Estate and the Practice of Group Buying
BY: Landnest Homes And Properties
BY: Landnest Homes And Properties
Monday, October 6, 2025
October 6, 2025
Introduction: The Rising Cost of Individual Ownership
In today’s Nigeria, the dream of owning land can feel like chasing the horizon. Prices are climbing, income is struggling to keep up, and inflation continues to erode savings. In major cities like Lagos, Abuja, and even Ibadan, the cost of land has doubled in just a few years.
For many young professionals, new families, and small business owners, the gap between ambition and affordability has grown too wide.
But instead of giving up, Nigerians are getting creative. A new trend is quietly spreading, group buying in real estate.
Across WhatsApp groups, offices, diaspora communities, and even among friends, people are pooling money to buy land collectively. What used to take one person years to achieve can now be done in months through unity and shared vision.
What Exactly Is Group Buying in Real Estate?
Group buying, or collective property investment, happens when two or more individuals contribute funds together to purchase land or property.
This can take several forms:
Friends or family pooling funds to buy a large parcel of land and subdividing it.
Investment clubs or cooperatives buying estates collectively for members.
Diaspora groups investing jointly in documented estates through trusted developers.
Community cooperatives where members contribute monthly toward land purchases.
The idea is simple: by joining forces, individuals gain access to land they could not afford alone.
Instead of saving ₦3M alone for a plot, ten friends could each contribute ₦300,000 to buy a hectare together, survey it, and divide it into smaller plots or hold it for appreciation.
Introduction: The Rising Cost of Individual Ownership
In today’s Nigeria, the dream of owning land can feel like chasing the horizon. Prices are climbing, income is struggling to keep up, and inflation continues to erode savings. In major cities like Lagos, Abuja, and even Ibadan, the cost of land has doubled in just a few years.
For many young professionals, new families, and small business owners, the gap between ambition and affordability has grown too wide.
But instead of giving up, Nigerians are getting creative. A new trend is quietly spreading, group buying in real estate.
Across WhatsApp groups, offices, diaspora communities, and even among friends, people are pooling money to buy land collectively. What used to take one person years to achieve can now be done in months through unity and shared vision.
What Exactly Is Group Buying in Real Estate?
Group buying, or collective property investment, happens when two or more individuals contribute funds together to purchase land or property.
This can take several forms:
Friends or family pooling funds to buy a large parcel of land and subdividing it.
Investment clubs or cooperatives buying estates collectively for members.
Diaspora groups investing jointly in documented estates through trusted developers.
Community cooperatives where members contribute monthly toward land purchases.
The idea is simple: by joining forces, individuals gain access to land they could not afford alone.
Instead of saving ₦3M alone for a plot, ten friends could each contribute ₦300,000 to buy a hectare together, survey it, and divide it into smaller plots or hold it for appreciation.
Why Group Buying Is Gaining Popularity
1. Affordability in a Tough Economy
Inflation and currency devaluation make it harder to save. Group buying spreads cost, allowing people to take advantage of today’s prices instead of waiting for years.
2. Shared Strength and Support
Buying with trusted people adds accountability. Members encourage one another to stay consistent with contributions.
3. Access to Prime Locations
Groups can target well-situated lands that individuals couldn’t afford alone, especially in growing areas like Moniya, Egbeda, and Apata in Ibadan.
4. Faster Wealth Building
Real estate appreciates faster than most assets. Group buying lets people start early, hold collectively, and share profits later.
5. Diaspora Participation
Many Nigerians abroad prefer to invest with friends or relatives they trust, rather than risk individual deals. Group structures make this safer and more transparent.
How Group Buying Works in Practice
The process of group buying typically follows a few key steps:
Formation of the Group
Like-minded individuals come together, friends, colleagues, or members of a cooperative society.
Group goals are defined: are they buying for resale, development, or long-term holding?
Pooling of Funds
Members agree on contribution amounts and timelines.
A joint account or trustee is often used to collect funds transparently.
Land Search and Verification
The group identifies available land, often through developers like Landnest, and conducts due diligence: survey, ownership verification, and government layout checks.
Purchase and Documentation
Once verified, the group buys the land under a collective name or registered trustee.
Proper documents, Deed of Assignment, Survey Plan, and Allocation are prepared.
Subdivision or Joint Ownership
The land can be subdivided among members or retained collectively as an investment.
Exit Strategy
The group decides when to sell, develop, or allocate individual portions.
This process combines discipline and collaboration, transforming collective effort into lasting wealth.
Why Group Buying Is Gaining Popularity
1. Affordability in a Tough Economy
Inflation and currency devaluation make it harder to save. Group buying spreads cost, allowing people to take advantage of today’s prices instead of waiting for years.
2. Shared Strength and Support
Buying with trusted people adds accountability. Members encourage one another to stay consistent with contributions.
3. Access to Prime Locations
Groups can target well-situated lands that individuals couldn’t afford alone, especially in growing areas like Moniya, Egbeda, and Apata in Ibadan.
4. Faster Wealth Building
Real estate appreciates faster than most assets. Group buying lets people start early, hold collectively, and share profits later.
5. Diaspora Participation
Many Nigerians abroad prefer to invest with friends or relatives they trust, rather than risk individual deals. Group structures make this safer and more transparent.
How Group Buying Works in Practice
The process of group buying typically follows a few key steps:
Formation of the Group
Like-minded individuals come together, friends, colleagues, or members of a cooperative society.
Group goals are defined: are they buying for resale, development, or long-term holding?
Pooling of Funds
Members agree on contribution amounts and timelines.
A joint account or trustee is often used to collect funds transparently.
Land Search and Verification
The group identifies available land, often through developers like Landnest, and conducts due diligence: survey, ownership verification, and government layout checks.
Purchase and Documentation
Once verified, the group buys the land under a collective name or registered trustee.
Proper documents, Deed of Assignment, Survey Plan, and Allocation are prepared.
Subdivision or Joint Ownership
The land can be subdivided among members or retained collectively as an investment.
Exit Strategy
The group decides when to sell, develop, or allocate individual portions.
This process combines discipline and collaboration, transforming collective effort into lasting wealth.
Legal and Documentation Considerations
Group buying thrives on trust, but trust alone is not enough. Clear documentation protects every participant.
Here’s what smart groups do to stay safe:
1. Use a Legal Structure
Register the group as a cooperative society or establish a trustee arrangement. This makes it easier to open accounts, sign contracts, and manage ownership.
2. Create a Partnership Agreement
Document each member’s contributions, responsibilities, and exit options. Define how decisions will be made and profits shared.
3. Secure Proper Title
Ensure the land has a registered survey, Deed of Assignment, and (where possible) a Certificate of Occupancy or government layout.
4. Maintain Records
Keep receipts, contribution records, and minutes of meetings. Transparency builds confidence and reduces disputes.
Benefits of Group Buying in Ibadan’s Market
Ibadan is becoming one of Nigeria’s most active real estate hubs, driven by industrial growth, migration from Lagos, and new infrastructure. Group buying fits perfectly within this trend.
1. Land Accessibility
In Moniya, Egbeda, and Igbo-Oloyin, groups can secure large plots at affordable prices before they appreciate.
2. Documentation Clarity
Developers like Landnest provide registered surveys and allocation documents, making group investments secure and traceable.
3. Community Building
Groups often evolve into micro-communities, buying land side by side and developing together—building neighborhoods anchored in trust.
4. Shared Development Cost
Roads, drainage, fencing, and utilities can be shared among members, reducing individual burden.
5. Stronger Investment Voice
Groups can negotiate better deals with developers because they buy in volume.
Legal and Documentation Considerations
Group buying thrives on trust, but trust alone is not enough. Clear documentation protects every participant.
Here’s what smart groups do to stay safe:
1. Use a Legal Structure
Register the group as a cooperative society or establish a trustee arrangement. This makes it easier to open accounts, sign contracts, and manage ownership.
2. Create a Partnership Agreement
Document each member’s contributions, responsibilities, and exit options. Define how decisions will be made and profits shared.
3. Secure Proper Title
Ensure the land has a registered survey, Deed of Assignment, and (where possible) a Certificate of Occupancy or government layout.
4. Maintain Records
Keep receipts, contribution records, and minutes of meetings. Transparency builds confidence and reduces disputes.
Benefits of Group Buying in Ibadan’s Market
Ibadan is becoming one of Nigeria’s most active real estate hubs, driven by industrial growth, migration from Lagos, and new infrastructure. Group buying fits perfectly within this trend.
1. Land Accessibility
In Moniya, Egbeda, and Igbo-Oloyin, groups can secure large plots at affordable prices before they appreciate.
2. Documentation Clarity
Developers like Landnest provide registered surveys and allocation documents, making group investments secure and traceable.
3. Community Building
Groups often evolve into micro-communities, buying land side by side and developing together—building neighborhoods anchored in trust.
4. Shared Development Cost
Roads, drainage, fencing, and utilities can be shared among members, reducing individual burden.
5. Stronger Investment Voice
Groups can negotiate better deals with developers because they buy in volume.
Challenges and How to Overcome Them
While group buying offers clear advantages, it comes with challenges:
Disagreements Among Members
Solution: Establish clear rules from the start. Elect a trusted coordinator or trustee.
Unequal Contributions
Solution: Document payment milestones and allow flexible plans.
Lack of Documentation
Solution: Only partner with developers who provide proper title documents.
Exit Disputes
Solution: Define buyout clauses in your agreement so members can exit without conflict.
When handled professionally, these issues don’t destroy potential.
Landnest’s Role in Empowering Collective Investment
At Landnest, we believe land ownership should not be limited to a few, it should be accessible to everyone.
That’s why we support group buying by offering:
Documented Estates: All lands come with registered surveys and allocation papers.
Transparent Payment Plans: Groups can split payments over time without hidden charges.
Dedicated Advisory: Legal and documentation support to guide cooperatives and investment clubs.
Flexible Plot Allocation: Options to subdivide or hold collectively.
We help groups invest smartly, securely, and strategically. Whether you are buying as friends, family, or diaspora partners, our goal is to make land ownership simple and safe.
Challenges and How to Overcome Them
While group buying offers clear advantages, it comes with challenges:
Disagreements Among Members
Solution: Establish clear rules from the start. Elect a trusted coordinator or trustee.
Unequal Contributions
Solution: Document payment milestones and allow flexible plans.
Lack of Documentation
Solution: Only partner with developers who provide proper title documents.
Exit Disputes
Solution: Define buyout clauses in your agreement so members can exit without conflict.
When handled professionally, these issues don’t destroy potential.
Landnest’s Role in Empowering Collective Investment
At Landnest, we believe land ownership should not be limited to a few, it should be accessible to everyone.
That’s why we support group buying by offering:
Documented Estates: All lands come with registered surveys and allocation papers.
Transparent Payment Plans: Groups can split payments over time without hidden charges.
Dedicated Advisory: Legal and documentation support to guide cooperatives and investment clubs.
Flexible Plot Allocation: Options to subdivide or hold collectively.
We help groups invest smartly, securely, and strategically. Whether you are buying as friends, family, or diaspora partners, our goal is to make land ownership simple and safe.
Conclusion: Unity Is the New Currency
Land ownership has always been about power, but in today’s Nigeria, it’s also about partnership. Group buying proves that you don’t have to be rich to start; you just have to be united.
When people come together with discipline, trust, and vision, they unlock opportunities that transform futures.
Comment “GROUP” to learn how to start a potential joint investment with us.
Conclusion: Unity Is the New Currency
Land ownership has always been about power, but in today’s Nigeria, it’s also about partnership. Group buying proves that you don’t have to be rich to start; you just have to be united.
When people come together with discipline, trust, and vision, they unlock opportunities that transform futures.
Comment “GROUP” to learn how to start a potential joint investment with us.
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LET’S GET IN TOUCH
The Ultimate Real Estate Investment Provider
Discover the unthinkable return of investment on real estate. We are committed to making this journey a seamless experience for you.
Visit Us at
Head Office:
No 2, Dele Adetoro Street, Bodija Ibadan.
Branch Office:
Suite 101 Block C, Akord Shopping Mall, Along Lekki_Epe, Expressway Bogije, Ibeju-Lekki, Lagos State.
EFCC via its Special Control Unit Money Laundering (SCUML)
We are also accredited by the Real Estate Developers Association of Nigeria (REDAN)
Registered with Corporate Affairs Commission, Nigeria (RC:7080017)
© LandNest Homes & Properties. 2024.
LET’S GET IN TOUCH
The Ultimate Real Estate Investment Provider
Discover the unthinkable return of investment on real estate. We are committed to making this journey a seamless experience for you.
Visit Us at
Head Office:
No 2, Dele Adetoro Street, Bodija Ibadan.
Branch Office:
Suite 101 Block C, Akord Shopping Mall, Along Lekki_Epe, Expressway Bogije, Ibeju-Lekki, Lagos State.
Registered under EFCC via its Special Control Unit Money Laundering (SCUML)
We are also accredited by the Real Estate Developers Association of Nigeria (REDAN)
Registered with Corporate Affairs Commission, Nigeria (RC:7080017)
© LandNest Homes & Properties. 2024.
LET’S GET IN TOUCH
The Ultimate Real Estate Investment Provider
Discover the unthinkable return of investment on real estate. We are committed to making this journey a seamless experience for you.
Visit Us at
Head Office:
No 2, Dele Adetoro Street, Bodija Ibadan.
Branch Office:
Suite 101 Block C, Akord Shopping Mall, Along Lekki_Epe, Expressway Bogije, Ibeju-Lekki, Lagos State.
EFCC via its Special Control Unit Money Laundering (SCUML)
We are also accredited by the Real Estate Developers Association of Nigeria (REDAN)
Registered with Corporate Affairs Commission, Nigeria (RC:7080017)
© LandNest Homes & Properties. 2024.
LET’S GET IN TOUCH
The Ultimate Real Estate Investment Provider
Discover the unthinkable return of investment on real estate. We are committed to making this journey a seamless experience for you.
Visit Us at
Head Office:
No 2, Dele Adetoro Street, Bodija Ibadan.
Branch Office:
Suite 101 Block C, Akord Shopping Mall, Along Lekki_Epe, Expressway Bogije, Ibeju-Lekki, Lagos State.
EFCC via its Special Control Unit Money Laundering (SCUML)
We are also accredited by the Real Estate Developers Association of Nigeria (REDAN)
Registered with Corporate Affairs Commission, Nigeria (RC:7080017)
© LandNest Homes & Properties. 2024.